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VAT Zero, Standard and Exempt Rated Examples

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Zero Rated VAT Items

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Certain goods and services are zero-rated for VAT, meaning they are taxed at 0%, these purchases still need to be accounted for in the VAT return. 

 

Specifically, the total value of zero-rated purchases must be included in Box 7 (Total Value of Purchases) on the VAT return. You Cannot reclaim any VAT on these items.  You also can’t charge VAT on these items.

Examples of Zero-Rated Items for VAT

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  • Food and Drink: Food: Most basic food items, such as bread, milk, and vegetables, are zero-rated. However, certain food items, like restaurant meals or alcoholic beverages, are subject to the standard rate of VAT.

    • Cakes are zero rated.

  • Cold takeaway food and drink is zero-rated, as long as it's not of a type that's always standard-rated (such as potato crisps, sweets and some beverages including bottled water).

  • Books and newspapers: Printed books, newspapers, and other publications are zero-rated. However, e-books and digital publications are subject to the standard rate of VAT.

  • Public transport: Passenger transportation services, such as bus and train fares, are zero-rated. However, certain types of transport, like taxi services, may be subject to VAT at the standard rate.

  • Children’s clothing: Clothing and footwear designed for children under the age of 14 are zero-rated. However, adult clothing and luxury items are subject to the standard rate of VAT.

  • Energy-saving materials: Items like solar panels and insulation for homes. 

  • Exports: Goods that are exported outside the UK or EU.

  • Water: Supplies of water (excluding bottled water).

  • Certain Health Products: Like prescription medicines and equipment for disabled people.

  • Charitable Donations: Some supplies made by charities may be zero-rated.

  • International Services: Certain services provided to customers outside the UK.

  • Cycle Helmets: Approved helmets for pedal cyclists.

  • Facebook, Google, TikTok, and Instagram Adverts Adverts
    Yes, VAT may apply to FB Ads in the UK. However, if your business is VAT registered, you’ll need to account for it through the reverse charge mechanism and therefore won’t be charged VAT.
     

Do travel agencies charge VAT?

This would be at the VAT rate applying to the arrangement being made, so either a reduced or standard rate is likely to apply. Fees relating to arranging travel taking place outside the UK/EU is not subject to UK/EU VAT.

Exempt Rated VAT

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In the UK, exempt items for VAT refer to goods and services that are not subject to VAT at any rate (0%, 5%, or 20%). When a business supplies exempt items, they do not charge VAT, and they generally cannot reclaim VAT on related costs (input VAT) for those exempt supplies.

  • Exempt items do not appear in Box 1 (Output VAT) of the VAT return because VAT is not charged on them.

  • The value of exempt supplies should be included in Box 6 (Total Value of Sales Excluding VAT) on the VAT return.

  • Businesses making mostly exempt supplies may have limited or no ability to reclaim VAT on related expenses (input VAT). This is known as partial exemption.

Understanding which goods and services are VAT-exempt is crucial for accurate VAT reporting and ensuring compliance with HMRC regulations.

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Examples of Exempt Rated VAT​

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1. Financial Services:

  • Banking services: Including loans, credit, credit card handling fees, and savings accounts.

  • Insurance services: Including premiums, reinsurance, and insurance brokerage services.

  • Investment and fund management services: Including pensions, investment advice, and shares or bond sales.
     

2. Education and Training:

  • Tuition provided by schools, colleges, and universities, as well as private tuition for certain subjects.

  • Vocational training provided by a recognised body or employer, or courses that lead to a qualification.
     

3. Health and Medical Services:

  • Medical care provided by registered health professionals, including doctors, dentists, and opticians.

  • Dental care services.

  • Medical prescriptions and certain other healthcare products provided through the NHS.

  • Alternative medicine (if performed by a recognised practitioner).
     

4. Charitable Fundraising Activities:

  • Fundraising events organised by charities or certain other bodies.

  • Donations to charities are also exempt from VAT.
     

5. Land and Property Transactions:

  • Sales of commercial property over three years old (although you can opt to tax and make them standard-rated).

  • Rental of residential property (e.g., rental income from residential landlords).

  • Sales of residential property, except for new builds (new builds are zero-rated).

  • Letting or leasing of land or buildings for residential or charitable purposes.
     

6. Postal Services:

  • Post Office services: Standard postal services provided by Royal Mail under a universal service obligation (e.g., stamped letters, parcels).
     

7. Betting, Gaming, and Lotteries:

  • Profits from betting, gaming, and lotteries, including casino services and the National Lottery.
     

8. Cultural Services:

  • Admission to museums, galleries, and cultural events run by eligible bodies such as public museums, art galleries, or cultural charities.
     

9. Subscriptions to Trade Unions or Professional Bodies:

  • Membership fees for trade unions or professional bodies (as long as they don't provide significant taxable benefits in return).
     

10. Burial and Cremation Services:

  • Funeral services and related goods (such as coffins) provided by a funeral director.
     

11. Sports and Physical Recreation:

  • Sporting activities provided by non-profit making bodies (e.g., membership subscriptions to sports clubs, certain activities like swimming or fitness classes, etc.).
     

12. Residential Care and Welfare Services:

  • Care services provided by charities or state-regulated welfare providers, including care homes.

  • Welfare services provided by eligible charities or non-profit organisations, such as home care services for elderly or disabled people.

Standard Rated VAT

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VAT Treatment on a VAT Return
 

  • Output VAT: VAT at 20% is charged on the sale of standard-rated goods and services, which must be reported in Box 1 of the VAT return.

  • Input VAT: Businesses can reclaim the VAT they’ve paid on standard-rated purchases in Box 4 of the VAT return.
     

For further detailed guidance, businesses can consult HMRC’s official VAT Guide (Notice 700) and other specific VAT notices referenced above.
 

Examples of Standard-Rated Items in the UK
 

  1. Electronics and Appliances:

    • TVs, laptops, mobile phones, and tablets.

    • Household appliances like washing machines, fridges, and vacuum cleaners.

    • Source: HMRC VAT Notice 701/42
       

  2. Clothing and Footwear (for adults):

    • Adult clothes and shoes.

    • Designer clothing and luxury fashion items.

    • Source: HMRC VAT Notice 701/10
       

  3. Furniture and Homeware:

    • Beds, sofas, tables, and other furniture.

    • Home decorations like lamps, curtains, and carpets.

    • Source: HMRC VAT Notice 701/42
       

  4. Non-Essential Food and Drink:

    • Confectionery (e.g., chocolates, sweets).

    • Crisps, snacks, and fizzy drinks.

    • Alcoholic beverages (beer, wine, spirits).

    • Hot take-away food and drinks, such as coffee, tea, and fast food.

    • Source: HMRC VAT Notice 701/14
       

  5. Beauty and Personal Care Products:

    • Cosmetics, perfumes, and skincare products.

    • Haircare products (shampoos, conditioners) and beauty treatments (e.g., facials, haircuts).

    • Source: HMRC VAT Notice 701/15
       

  6. Petrol and Diesel:

    • Fuel for cars, including petrol, diesel, and other automotive fuels.

    • Source: HMRC VAT Notice 700/22
       

  7. Leisure and Entertainment:

    • Tickets for concerts, theatre performances, and cinemas (except cultural events run by eligible bodies, which can be exempt).

    • Subscription-based services like streaming platforms (e.g., Netflix, Spotify).

    • Theme park tickets, gym memberships, and sports clubs (unless provided by non-profit organisations, which can be exempt).

    • Source: HMRC VAT Notice 701/35
       

  8. Domestic Energy Bills:

    • Gas and electricity used for commercial or business purposes (residential supplies can be reduced-rated at 5%).

    • Source: HMRC VAT Notice 701/19
       

  9. Home Repairs and Maintenance:

    • General repairs and maintenance of buildings, such as plumbing, electrical repairs, and painting.

    • Builders' work, except for new builds (which are zero-rated).

    • Source: HMRC VAT Notice 708
       

  10. Professional Services:

    • Legal, accountancy, and consultancy services.

    • Architectural services, marketing, and advertising (including online ads like those on Facebook or Google).

    • Source: HMRC VAT Notice 700
       

  11. Travel and Accommodation:

    • Hotel stays and short-term accommodations.

    • Rental cars and taxi services within the UK.

    • Flights and train tickets within the UK (note that international passenger travel is zero-rated.

    • Source: HMRC VAT Notice 709
       

  12. Alcohol and Tobacco:

    • Sales of beer, wine, spirits, and other alcoholic drinks.

    • Tobacco products like cigarettes, cigars, and rolling tobacco.

    • Source: HMRC VAT Notice 701/7
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  13. Household Goods:​

    • Cleaning products, toiletries, and laundry detergents.

    • DIY supplies like paint, tools, and hardware materials.

    • Source: HMRC VAT Notice 701/42
       

  14. Business Software and Digital Products:​

    • Software packages, apps, and business tools.

    • Downloads of music, films, and e-books (physical books are zero-rated, but e-books became zero-rated as of May 2020).

    • Source: HMRC VAT Notice 700

Zero Rated VAT Items
Exempt Rated VAT
Standard Rated VAT
Examples of Zero-Rated Items for VAT
Examples of Standard Rated
Examples of Exempt Rated
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